Client : Fintech lending (Secured loans)
Project Objective : Increase website hit rates & product take up rates on the website
Zinia automatically built behavioral segments of customers. E.g. lifestyle conscious versus value conscious customers. These segments were then used for personalizing marketing, customer journey on website and product bundle offering.
Zinia also used to build an attribution model on how likely any customer is to take-up the product at any application stage and which factors influence the take-up rate for each customer.
Results : In Progress - Expected increase in customer take up between 10 to 20%